Head of Research, Audience Net
With a rich background in terms of research methodologies and sectors, Sania believes strongly that well designed research can help clients meet even the most challenging strategic objectives. As well as delivering research to major corporate clients, for more than a decade, Sania has specialist expertise in running projects for government and intergovernmental bodies. She is passionate about using research for the enhancement of public good. One of her main areas of specialism relates to minority, and hard to reach groups, and optimising methodologies to ensure that research more accurately represents their experiences/views. Sania has lived and studied in both the UK and the U.S., obtaining her policy and research methods-focused Masters Degree from University College London. She is a regular guest radio broadcaster for the BBC, sharing evidence-based knowledge on a range of topics. Sania is also extremely passionate about sports and physical activity. Along with conducting research for Sport England and NGBs, she has hands-on experience having played tennis to a competitive level growing up and now through helping to run an London-based dance company.